ABOUT US
WHAT DOES 'ASA MEAN?
Pag-asa;
n. hope
'Asa is far more than a mere name. It's a profound embodiment of a deeply ingrained Filipino value — hope.
Rooted in the Tagalog translation of 'hope' (short for pag-asa), 'Asa symbolises the enduring resilience intrinsic to the Filipino spirit. It is the unwavering fortitude that lingers through turbulent times.
When envisioning our customers adorned in 'Asa, we see carriers of hope, women brimming with a strong mental force capable of igniting transformative change. This brand isn't just about apparel; it's a vehicle for the spirit of hope, a catalyst for progress.
SUSTAINABILITY
As a brand, we are committed to take part in rewiring the industry by creating a more responsible line and moving with sincerity along what we set out to do, despite the many competing demands of running a small business.
This is seen with how we stray away from what contributes to the environmental degradation problem, like petroleum-based synthetics and instead, incorporate raw materials that are kinder to tomorrow’s world – natural fibres, upcycled, and deadstock fabrics.
Our designs are also both modern and timeless, encouraging mindful consumption by creating pieces that can be cherished and worn for years to come.